Storeknock

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Storeknock questionnaire

Before we look for stores for your brand, we want to understand your products, where you are with wholesale today, and what you actually want out of it.

The required questions are marked and take about 15 minutes. The optional ones take another 15 minutes and make our assessment more precise. You can leave any optional question blank.

Within two business days of your submission you will get a written assessment from us. No call needed.

A. About you

1. Your name, title and email required

Founder, owner, sales lead, whatever you go by.

Everything from us goes to this address unless you tell us otherwise.

2. Your time zone

So our daily emails reach you at a sensible hour.

3. Who will answer stores when they reply required

We hand every store reply to this person the same day. It can be you.

4. When in the day do you usually read email

Pick as many as apply.

B. Your brand

5. Brand name, website and Instagram required

Leave blank if you do not use it.

6. Founded, made where, team size

City and state, or the country if made abroad.

Including you.

Say it the way you would to a store owner standing at your booth, not the press release version.

One thing, not a list. The thing a store owner would repeat to a customer.

9. Where your price sits compared with similar brands

Any category. We use them to find stores that already buy brands like you.

C. Your products

11. Your product line required

One line per product with size or format. If you have a line sheet, put a link in the next field and write "see line sheet" here.

A link to a shared file or folder (Google Drive, Dropbox, your website). PDF preferred. Leave blank and we will ask by email if we need it.

Per product or as a range. Example: wholesale 6.00, retail 12.00.

Example: 100 dollar minimum, 6 units per case, mix and match allowed.

Example: 18 months, room temperature. Write "not applicable" for non food items.

15. Certifications

Links to a shared folder or to the files themselves. One photo with every product in it works best in a first email to a store. Skip the price list if it is already in the line sheet. Leave blank and we will ask by email.

D. Where you are with wholesale today
17. How many stores carry your products today required

18. Your current stockists required

Store name, city and state, one per line. We will never write to these stores. Write "none" if you have no stockists yet.

If the list is long, a link to a shared spreadsheet is fine.

19. Wholesale platforms

Orders per month, what kinds of stores found you, anything that surprised you.

What they have in common tells us what to look for.

Stores you talked to that never ordered, or ordered once and stopped, and your guess at why.

Name and the states they cover. We stay out of those territories. Write "none" if you sell direct only.

23. Cold emails you have sent yourself

Roughly how many you sent, how many replied, what came of it. Rough numbers are fine.

E. What you want from wholesale

One number. It sets the pace of our work, not a promise from us.

25. Why wholesale required
26. Plans for the next 12 months

Anything that changes what we should say to stores, or when.

Launches, awards, press, events. Store owners like a reason to look now rather than later.

F. The stores you want
28. Where you want to be first

Example: Austin, Denver, the Carolinas.

States or cities that belong to a rep, a distributor, or an exclusive stockist.

30. Store types you want

Store name and city. We use them as the pattern to look for.

32. Store types you do not want

Example: a competitor with an exclusive, or a store you have had a bad experience with.

G. How you operate
34. Sample policy

A ceiling. We pace the outreach to it.

37. Payment terms

Example: no shipping in July heat, or holiday stock sells out by November.

H. Voice and tone
39. How you talk to store owners

40. Words to use, words to avoid

Paste it in. We learn your voice from it.

I. How you want to approve emails
42. Approval preference required

You can change this at any time by email.

Your local time. Example: 8:00 am Central.

44. If you have not approved within 48 hours

Nothing is sent without your approval either way.

J. Anything else

A rule you follow, a past experience, a kind of store you have strong feelings about. Anything at all.

Within two business days you will get a written assessment from us at the email address in question 1. If you remember something you left out after sending, email storenockofficial@gmail.com.